Every Door, Every Opportunity: Is EDDM the Game-Changer for Your Business Growth?

Direct Mail That Works: A No-BS Guide to EDDM for Local Businesses

Let’s talk about mail. Not the digital kind that clogs up your inbox but the old-school kind that shows up at your door. Specifically, Every Door Direct Mail (EDDM) is a USPS service that lets you send your marketing materials to every mailbox in a neighborhood without needing a mailing list.

Sounds pretty good. Well, yes and no. Like everything in marketing, it’s complicated. Let me break it down for you.

The Good Stuff

First, it’s comparatively inexpensive. Standard postcards cost $0.223 per piece, less than you’d spend on a cup of coffee to reach an entire household. And since you don’t need to buy a mailing list, you’re saving even more money.

But here’s where it gets interesting: people look at their mail. While most of us delete emails without a second thought, there’s something about holding a physical piece of mail that makes us pay attention. It’s tangible. It’s real. And in a world where everything’s gone digital, that matters.

Here’s where it gets interesting. Need to blanket an entire neighborhood? Our Every Door Direct Mail service has you covered. Looking for something more precise? We’ll help you zero in on exactly the right customers using demographic and geographic targeting that would make a data scientist jealous.

For real estate agents and local businesses, EDDM is like having a golden ticket to their neighborhood. Want to dominate a specific area? You can put your message in every single mailbox. Think about it: when someone’s thinking of selling their house, who will they call? Probably the agent whose face they’ve seen in their mailbox every month.

The Not-So-Good Stuff

Now, let’s get real about the downsides.

The targeting is about as precise as throwing darts while blindfolded. Sure, you can pick a neighborhood, but that’s about it. Want to reach only households with incomes over $100K? Or just people who’ve recently moved? Tough luck. You’re hitting everyone, whether they’re interested in your business or not.

And those design requirements? They’re strict. The USPS has more rules than a high school hall monitor. Your creative team might develop the most striking design, but it’s back to the drawing board if it doesn’t fit the USPS specifications.

Here’s another thing nobody talks about: tracking results is incredibly difficult. Unlike digital campaigns, where you can see results in real time, with EDDM, you’re often flying blind. Unless you get creative with tracking codes or dedicated landing pages, you won’t have a clear picture of your campaign’s performance.

Making It Work For You

Despite the drawbacks, EDDM can be a powerful marketing tool if used correctly. Here’s what innovative businesses are doing:

1. – They’re not trying to sell right away. Instead, they’re building familiarity. Regular, consistent mailings add value rather than just pushing for a sale.
2. – They’re getting creative with tracking. QR codes, unique phone numbers, special offer codes—anything that helps measure response rates.
3. – They’re thinking about timing. Tax services are successful during tax season, and real estate agents target neighborhoods when the market’s hot. Timing is everything. Consistency is the key!
   

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   Prepared to Take the Leap? Unleash Your Business Potential with EDDM
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   Don’t let another day pass while potential customers drive past your business. EDDM puts your message directly in their hands—right in their mailbox. We’ve spent 25 years perfecting these campaigns, and we know exactly what works. Let us handle the heavy lifting while you run your business. Ready to get started? Contact us now—your next customer is waiting.

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   ✉️ Email: sales@inketcmarketing.com