In today’s competitive business landscape, a custom brochure is an essential marketing tool that helps businesses showcase their products, services, and unique selling points. However, one of the most common questions potential clients ask is, “How much do custom brochures cost?” In this blog post, we’ll explore the factors that can affect the cost of custom brochures while providing you with a better understanding of the potential investment.
Design: The first variable that plays a significant role in determining the cost of a custom brochure is design. High-quality design is crucial to create a visually appealing and effective marketing material. Although some designers charge hourly rates, the design costs typically range from $90 to $300 per project or per panel. If you have a concept ready and only need minor adjustments or tweaks to your existing design, the costs will likely be at the lower end of the spectrum or even less.
Print Quantity: Another key factor in determining custom brochure costs is the print quantity. The general rule of thumb is – the more brochures you order, the lower your per-unit price. Print quantities typically start at 100 copies and can go up to 10,000 or more. Most small businesses opt for print quantities ranging between 500 and 5,000 brochures.
Paper Quality: The quality of paper you choose will also impact your brochure’s final cost. Premium-quality paper stock tends to be more expensive than standard options. Additionally, you can select from various finishes like matte or gloss lamination which will also influence your overall expenses.
Size & Fold: The size and fold style of your brochure will determine its complexity and consequently, its production costs. Common sizes include 8.5 x 11 inches for tri-fold brochures and 11 x 17 inches for bi-fold ones. A custom size or fold style can lead to an increase in price.
Ink Colors: Generally, custom brochures are printed using full-color printing, known as CMYK (Cyan, Magenta, Yellow, and Black) in the print industry. The cost will usually increase if you opt for a specialty ink color or metallic inks.
The standard turnaround time for a brochure printing project is between five and seven business days. If you need your brochures printed on short notice, you may have to pay extra for expedited services.
Taking all of these factors into account, the average cost of custom brochures can range from $200 or more, depending on the specific requirements and quantity of your project. Remember that investing in high-quality custom brochures can vastly improve your marketing efforts, solidifying your brand’s presence and boosting sales. So take time to find the right design and printing service that aligns with your budget and needs to ensure you make the most out of this versatile and valuable marketing tool.
At Ink Etc Marketing, we’re excited to offer custom-designed print collateral or collaborate with you on templates and print-ready files. This flexibility ensures that your budget and marketing goals are perfectly aligned and achieved.
Let’s kick off your next project HERE!