{"version":"1.0","provider_name":"Ink Etc Marketing Blog","provider_url":"https:\/\/www.inketcmarketing.com\/blog","author_name":"Joe Rotondo","author_url":"https:\/\/www.inketcmarketing.com\/blog\/author\/joerotondo\/","title":"ROI Metrics for Direct Mail - Ink Etc Marketing Blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"XjM7EQkWg8\"><a href=\"https:\/\/www.inketcmarketing.com\/blog\/roi-metrics-for-direct-mail\/\">ROI Metrics for Direct Mail<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.inketcmarketing.com\/blog\/roi-metrics-for-direct-mail\/embed\/#?secret=XjM7EQkWg8\" width=\"600\" height=\"338\" title=\"&#8220;ROI Metrics for Direct Mail&#8221; &#8212; Ink Etc Marketing Blog\" data-secret=\"XjM7EQkWg8\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.inketcmarketing.com\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"A Guide to Tracking and Measuring Effectiveness Direct mail remains a powerful tool in the marketer&#8217;s toolkit, offering a tangible way to reach customers and foster engagement. However, its value comes to light only when marketers can effectively track and measure the ROI (Return on Investment). Understanding the impact of a direct mail campaign can [&hellip;]","thumbnail_url":"http:\/\/www.inketcmarketing.com\/blog\/wp-content\/uploads\/2024\/10\/charts-800x684.jpg"}