Mailboxes Are Empty, But Inboxes Are Full: The Direct Mail Opportunity
/0 Comments/in Direct Mail Marketing, Marketing/by Joe RotondoWhy Direct Mail Remains a Powerhouse Marketing Medium in 2025 In today’s digital-saturated world, direct mail continues to prove itself as a remarkably effective marketing channel. Far from being obsolete, physical mail offers unique advantages that digital channels cannot replicate. Let’s explore why direct mail remains so powerful and the statistics demonstrating its […]
Every Door, Every Opportunity: Is EDDM the Game-Changer for Your Business Growth?
/0 Comments/in Direct Mail - EDDM, Direct Mail Marketing/by Joe RotondoDirect Mail That Works: A No-BS Guide to EDDM for Local Businesses Let’s talk about mail. Not the digital kind that clogs up your inbox but the old-school kind that shows up at your door. Specifically, Every Door Direct Mail (EDDM) is a USPS service that lets you send your marketing materials to every mailbox […]
ROI Metrics for Direct Mail
/0 Comments/in Direct Mail Marketing/by Joe RotondoA Guide to Tracking and Measuring Effectiveness Direct mail remains a powerful tool in the marketer’s toolkit, offering a tangible way to reach customers and foster engagement. However, its value comes to light only when marketers can effectively track and measure the ROI (Return on Investment). Understanding the impact of a direct mail campaign can […]
Driving Brand Loyalty Through Direct Mail
/0 Comments/in Direct Mail Marketing/by Joe RotondoUnlocking Brand Loyalty: The Magic of Direct Mail Marketing In today’s fast-paced, digitally saturated world, where marketing messages bombard our screens from every angle, building brand loyalty can be a challenging task. However, there is something profoundly enchanting about receiving a physical mail that’s explicitly addressed to you. The touch of personalization and the […]
Direct Mail vs Email Marketing: Which is More Effective?
/1 Comment/in Direct Mail Marketing/by Joe RotondoTHE POWER OF DIRECT MAIL MARKETING! Direct mail marketing and email marketing are two prominent strategies in the vast landscape of marketing, each with its distinct advantages and applications. In recent years, the surge in digital marketing trends has led many to overlook traditional methods, such as direct mail. However, a deeper analysis reveals that, […]